Effective Date: January 27, 2026
Last Updated: January 27, 2026
Location: Downtown Dermatology, 291 Broadway, Suite 1803, New York, NY 10007
Downtown Dermatology ("we," "us," or "our") is committed to protecting your privacy and maintaining the confidentiality, integrity, and security of your personal information. This Privacy Policy explains in detail how we collect, use, disclose, safeguard, and manage information when you visit our website (https://downtowndermnyc.com/), contact our office, schedule appointments, or communicate with us by phone, email, or text message.
This policy is written to align with healthcare privacy expectations, HIPAA requirements, and current Application-to-Person (A2P) messaging and carrier compliance standards.
1. INFORMATION WE COLLECT
We may collect personal information in the following ways:
- When you submit forms on our website, including appointment request, contact, or intake forms
- When you call, email, or text our office
- When you voluntarily opt in to receive SMS text messages
- When you interact with third-party tools integrated into our website, such as scheduling platforms, analytics tools, or secure form providers
The types of information we may collect include:
- Full name
- Email address
- Mobile phone number
- Appointment-related details
- Communications you initiate with our office
- Limited health or dermatology-related information you voluntarily provide
We do not intentionally collect sensitive personal information beyond what is reasonably necessary to provide care or respond to your requests.
2. HOW WE USE YOUR INFORMATION
We use collected information for the following purposes:
- Scheduling, confirming, modifying, or cancelling appointments
- Delivering dermatological care and follow-up communications
- Responding to inquiries, requests, or administrative needs
- Sending appointment reminders, confirmations, and operational notices
- Improving our website functionality and patient experience
- Maintaining internal records and operational continuity
- Complying with applicable healthcare, legal, and regulatory obligations
We do not use your personal information for unrelated purposes without obtaining appropriate consent.
3. SMS / TEXT MESSAGE COMMUNICATIONS
Consent and Scope
If you provide your mobile phone number and explicitly opt in via a required, unchecked consent mechanism, Downtown Dermatology may send you automated and/or manual SMS text messages.
These messages are limited to:
- Appointment confirmations and reminders
- Scheduling updates or cancellations
- Pre-visit or post-visit administrative communications
- Office notices directly related to your care or appointment
We do not send marketing or promotional text messages unless explicitly disclosed and separately consented to.
Message Frequency and Costs
- Message frequency varies based on your interactions with our office
- Message and data rates may apply according to your mobile carrier plan
Opt-Out and Help
You may opt out of SMS messages at any time by replying STOP to any message. Once opted out, you will no longer receive text messages unless you re-consent.
For assistance, reply HELP or contact us directly at:
📞 (212) 233-2995
Data Use and Sharing
- SMS consent is used solely for communications between you and Downtown Dermatology
- SMS consent is never sold, shared, or transferred to third parties for marketing purposes**
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4. COOKIES AND TRACKING TECHNOLOGIES
Our website may use cookies and similar technologies to:
- Understand how visitors use our site
- Analyze traffic patterns and site performance
- Improve content, navigation, and usability
These tools may include analytics platforms such as Google Analytics. You can manage or disable cookies through your browser settings. Disabling cookies may limit certain site functionality.
5. INFORMATION SHARING AND DISCLOSURE
We do not sell, rent, or trade your personal information.
We may share information only in the following limited circumstances:
- With authorized physicians, nurses, and staff within our practice for purposes of care and operations
- With trusted service providers who support scheduling, communications, IT infrastructure, or compliance, under confidentiality obligations
- With insurance providers, when applicable and authorized
- With government or regulatory authorities when required by law
All disclosures are limited to the minimum necessary information.
6. DATA SECURITY SAFEGUARDS
We employ reasonable administrative, technical, and physical safeguards designed to protect your personal information, including:
- Secure systems and access controls
- Limited staff access to sensitive information
- Vendor oversight and confidentiality agreements
Despite these safeguards, no electronic transmission or storage system can be guaranteed to be completely secure.
7. YOUR RIGHTS AND CHOICES
Depending on applicable law, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of non-medical data where legally permissible
- Withdraw consent for SMS communications at any time
Requests may be submitted by contacting us at:
📧 info@downtowndermnyc.com
📞 (212) 233-2995
8. HIPAA COMPLIANCE
Downtown Dermatology is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). Protected Health Information (PHI) is collected, stored, and disclosed only as permitted by HIPAA and applicable federal and state regulations.
Patients may receive a separate HIPAA Notice of Privacy Practices that governs medical records and clinical information.
9. POLICY UPDATES
We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date. Continued use of our website or services constitutes acknowledgment of the updated policy.
CONTACT INFORMATION
Downtown Dermatology
291 Broadway, Suite 1803
New York, NY 10007
Phone: (212) 233-2995
Email: info@downtowndermnyc.com